Business Advice
Cyber Security Basics for Small Business Owners
Plain steps from the Australian Signals Directorate to protect your small business: MFA, passphrases, updates, backups and fake invoices.
Moving Your Business
Updating Your Business Details After You Move Premises
Moved premises? How to update your ABN, ASIC and ATO details within 28 days, and who else needs your new business address.
Moving Your Business
Solutions in Freight Management
What does logistics mean to a business?
It’s basically narrowed down to having what the customer wants, at a price they are happy to pay, providing the amount they want and delivering it when they want it.
That isn’t too much to ask for and it’s the basic meaning of logistics.
Companies that have a problem with this are always looking for freight management solutions and often turn to freight and transport brokers that specialise in finding the answer to their problem.
Business Advice
What You Need to Start a Transport Company
When you decide to go into business, whether it is a transport business taking freight all over the country or something different, it is good to take a hard look at the kind of person you are to ensure success.
For instance, if you hate sitting at a desk, you wouldn’t want to have an accountancy business and if you dislike trucks, there is not much point in starting any kind of business that involves driving them.
Business Advice
7 Tips For Moving Your Office Furniture To New Premises
As part of any office relocation, one of the elements that need careful consideration is the office furniture.
Reasons include the sheer volume of it if you have a large office, the value of it, and the fact that unless it all arrives safely at your new offices, it is unlikely that any of your staff are going to be able to do any work.
Moving Your Business
5 Challenges Of An Interstate House or office Move
If you ask removalists what distances they have travelled to move a client from their old home or office to their new home (or office), the answers will range from one street to the next to thousands of miles where a client has moved from one state to another.
It is the latter of these two scenarios that we want to focus on here, as it simply throws up more challenges than a move that is so short a distance that it barely allows the drivers of the removal vans to get above second gear.
Digital Marketing
Organic Versus Paid Digital Marketing
Before we go deeper into a comparison between paid and organic marketing, we must first clarify something. The fact that one of them is called ‘paid’, is not meant to suggest that organic marketing is completely free, especially if it is to be done in a way that achieves maximum results. Organic traffic does require investment both of time and in most cases, of money too.
What the word words paid and organic refer to specifically is how the traffic is generated by each type of marketing. Paid marketing is normally done via Pay Per Click (PPC), on platforms such as Google, Facebook, or Bing. With organic marketing, the traffic is not paid for in the sense that each click-through has a cost, but instead comes naturally as a result of marketing strategies that include SEO and social media management, for example. Let us look closer at each.
Organic Marketing
Organic marketing is what provides your business with long-term and consistent traffic, presuming that you implant it effectively. By that, we do not mean you have to do all the work required yourself. For the best results, we strongly advise that you employ a professional digital marketing agency that will provide the best ROI on organic marketing campaigns.
Business Advice
Why Understanding Addiction Can Make You A Better Employer
For any business owner or CEO who looks upon their employees as valuable assets and who genuinely wishes to support them whenever the need arises, one scenario which can occur is that one of those valued employees admits that they are suffering from drug addiction and require entering a Addiction Recovery Program that will include a drug rehab program.
Unfortunately, some employers will see this as a line being crossed and that the individual is no longer wanted. However, many others will take a more sympathetic view and wish to support it the individual. These different reactions will occur for a variety of reasons such as the nature of the business, the business owner’s own views on drug-taking, and their knowledge or lack of knowledge of what drug addiction is.
The latter of those reasons often means the reaction to being told one of their employees is addicted to drugs, comes not from any bias or prejudices, but from them not knowing nor having no understanding of what addiction is and what it means either to the individual addict, or to those around them, including their work colleagues and managers.
Digital Marketing
5 Reasons Why You Should Be Using A Responsive Website
You’ve probably heard people talk about responsive websites before. But do you know what they are? Many removalists aren’t familiar with the various web technologies, which means that they don’t always understand what they need to do when it comes to building a new business website.
You may already realise that it’s extremely important to make sure that your new removalist website is mobile responsive. However, you may not realise just how important it is, which can lead to laziness when you’re building your site.
With this in mind, here are my top 5 reasons why you absolutely should be using a responsive website. They include:
- Responsive Website Look Good On Any Device
A well-designed responsive website will adapt to any device of any size. This is essential in the modern world of technology, where everyone has their own device that’s a different size to everyone else’s device. A decent responsive website will look and perform well on phones, tablets and computers.
- You Will Get More Mobile Traffic
The whole idea of a responsive website is that it can adapt to smaller portable devices. This means that it will perform well on things like smartphones and tablets, driving more mobile traffic and possible, more business. A non-responsive website probably won’t perform well on mobiles and other small devices. This means that people will probably leave your site as soon as they arrive, which can harm your search engine rankings as well.
- Responsive Sites Rank Well
Since 2015, website responsiveness has been a key search engine ranking factor. Websites that aren’t mobile friendly and responsive now receive significant search engine penalties, which makes it very hard for them to rank well for competitive keywords. The experts say building a responsive site is an essential SEO consideration.
Moving Your Business
5 Things to Keep in Mind When Moving to a New Office Building
Moving to a new office building can be a lot of work, especially if you run a large business with a lot of equipment. Using a professional removals company can help, but there’s still plenty of things that you will have to think about.
For example, you will need to make sure that you plan the move well to reduce business downtime. Because really, most businesses can’t afford to just take a week off to get things sorted.
However, this is just one thing out of many. Below you will find a list of our top five things to keep in mind when moving to a new office building.
- Get on Top of Things Early
Moving to a new office building requires careful planning and organisation, and it’s crucial to make sure you get on top of this early. Otherwise you will find yourself scrambling around at the last minute trying to get things ready.
We always recommend spreading the work around your team. For example, it could be a good idea to place one of your IT managers in charge of computers and other equipment. It’s also useful to have employees sort out their own belongings.